With online registration, members can see court availability in real time, then select a time and date that works best for them. Give members the freedom to book their own court times, schedule a lesson with a pro, sign up for a clinic, or pay a bill. In today’s increasingly digital world, one of the best ways you can serve your members is to let them serve themselves. Providing an exceptional member experience starts with understanding your members and their needs. For new players looking to join a club for the first time, the member features and perks you provide could be the deciding factor that causes them to choose your club over another. One of the biggest ways tennis organizations can amplify the benefits of the recent tennis boom is by making exceptional member experiences a top priority. Get ahead of the impending fitness boom by perfecting your tennis club management and creating an environment that’s welcoming to all new members. Continue the organic momentum by increasing marketing efforts, offering more beginner and intermediate programming, and reaching out to the many who took tennis up during the pandemic.Īs vaccination rates increase and more and more sports open registration for youth and adults, you’ll have to fight harder for the attention and time of participants. Don’t let 2020 be just a novel year or an unexpected blip on your growth chart. Now’s the time for tennis businesses to capitalize on the interest of a new audience and create lifelong tennis players. The pandemic presented a massive opportunity to the tennis industry. The Tennis Industry Association noted that entry-level racket sales went up 40.9% from the third quarter of 2019 to the third quarter of 2020. Of last year’s total tennis participants, 6.78 million were considered new or returning players. for its annual Participation Study, tennis saw a 22% increase in participation from 2019 to 2020, bringing 4 million new players to the sport in America. With outdoor courts, a four-player maximum, and no need to be within 6 feet of another player, tennis was the perfect pandemic activity, providing fun, fitness, and safe socialization to the masses.Īccording to the Physical Activity Council, which monitors more than 120 sports and activities in the U.S. With social distancing recommendations in place and most other organized sports cancelled because they require close contact or larger groups, tennis saw unprecedented demand. While industries across the spectrum, from dining to fitness, struggled to stay in business during the height of the pandemic, the tennis industry experienced the opposite effect. The last few years have been a remarkable time for tennis. Whether it’s financial management, scheduling, member experience, or managing employees, having a process for each, plus a comprehensive tool to automate administrative tasks, can be a game changer. The rest of the job requires organization, prioritization, having a grasp on what tennis players want, and putting the right team and tools in place to make it all happen. Owners who love the game and have a passion for helping spread that love have a leg up in managing their tennis clubs. Like with any other fitness business, the first requirement for successful tennis club management is passion. That’s why we dedicated this guide to breaking down some of the most common aspects of tennis club management. For tennis club owners, the list of daily tasks and jobs associated with running their club can feel never-ending. While some may think of tennis clubs simply as sets of courts, they encompass so much more. Not surprisingly, tennis clubs are a big part of how the sport is played globally. That may seem like a small number, but when you consider that 1.17% of the population represents 87 million people, that number suddenly seems much more significant. The 2019 ITF Global Tennis Report estimated that approximately 1.17% of global population plays tennis. Tennis has come a long way since its 12th and 13th century roots as a French handball game called j eu de paume or game of the palm.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |